RESOURCES

Five Digital Marketing Strategies for Nonprofits

Five Digital Marketing Strategies for Nonprofits

Special to the Philanthropy Journal By Matt Reid, CMO of EZ Texting The reality of running a nonprofit organization is that you’re limited on funds. You don’t have the marketing budget to throw money at a variety of tactics and hope one proves successful. Marketers at...

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RECENT

Three Questions Nonprofits Must Ask Corporate Sponsors

Three Questions Nonprofits Must Ask Corporate Sponsors

Special to the Philanthropy Journal By Keefe Harrison Every nonprofit’s survival depends on having enough resources to solve the problem the organization was created to address. With the federal government taking an increasingly smaller role in solving social and...

The Overhead Ratio is Not a Measure of Efficiency

The Overhead Ratio is Not a Measure of Efficiency

By Shalina Omar In a recent study coming out of NC State, researchers Jason Coupet and Jessica Berrett challenge the status quo of using financial ratios for measuring the efficiency of nonprofits. The researchers argue that relying on measures like the overhead ratio...

Major State Charitable Solicitation Deadlines are Approaching

Major State Charitable Solicitation Deadlines are Approaching

Special to the Philanthropy Journal By James Gilmer Nonprofit organizations and their tax preparers are gearing up for a busy season. In addition to the November 15th federal deadline for Form 990, many organizations are rushing to complete independent financial...

The Magnitude of Founders

The Magnitude of Founders

Much is being written about founders and long-term executive directors as the nonprofit sector is responding to the wave of retirements that has begun in recent years. It is time to add to the conversation by highlighting the accomplishments, passion, and incredible hard work and dedication these leaders have invested in improving the lives of those they serve.

FOUR Essential Communication Tools for the Nonprofit  That Does Not Employ a Communications Professional

FOUR Essential Communication Tools for the Nonprofit That Does Not Employ a Communications Professional

With an updated website and an active press list to which the nonprofit sends Press Releases and the Executive Media Profiles of key staff, nonprofit professionals who are novices in Communications will move ahead on solid ground. These essential Communication tools build awareness of the organization, its impact and its successes to potential clients and visitors, volunteers and employees, donors and reporters.

Create a Holiday Card that Gets Noticed

Create a Holiday Card that Gets Noticed

As the holiday season approaches, consider whether creating a distinctive, eye-catching holiday greeting card (or e-card) might be appropriate to engage your organization’s friends and contacts.

Trend Spotter: What Keeps You Up At Night

Trend Spotter: What Keeps You Up At Night

As we resume our Trend Spotter reports, we are interested in what are the things executive directors are losing sleep over. These insomnia-inducing concerns will drive our upcoming Trend Spotter reports where we explore the causes and evidence-based solutions to help nonprofit executives hopefully sleep a little bit more easily going forward.

Human Capital: Protect Your Most Valuable Assets

Human Capital: Protect Your Most Valuable Assets

Human capital may be less quantifiable than money, but when it comes to the nonprofit sector’s capacity for addressing urgent social problems, nothing is more important than people. Organizations are comprised of people, so if we want the sector to thrive, we need our people to thrive too.

End of Year Issues for Nonprofits

End of Year Issues for Nonprofits

Staying compliant is critical to keeping your nonprofit running smoothly. As the end of the year approaches, it’s time to take stock of your nonprofit’s compliance requirements of the past year and also to begin planning for the year ahead.