Special to the Philanthropy Journal By Matt Reid, CMO of EZ Texting The reality of running a nonprofit organization is that you’re limited on funds. You don’t have the marketing budget to throw money at a variety of tactics and hope one proves successful. Marketers at...
Special to the Philanthropy Journal By Amy Hufford What happens when it’s time for an association to redesign their website? Because staff is spread thin and web design is not often an in-house skill set, one staff member is tasked to write an RFP and evaluate...
Special to the Philanthropy Journal By Nils Smith, Chief Strategist of Social Media and Innovation, Dunham+Company Every 15 seconds a new user joins a social media platform. With growth happening at such a fast rate, social media is playing a much more integral role...
Special to the Philanthropy Journal By Shaun O’Reilly, Vice President of Marketing, MemberSuite Nonprofits are mission-driven organizations that rely on quality data to deliver value to their members and industry. Fifty-three percent of nonprofits say it’s simple...
Special to the Philanthropy Journal By Brooks Newmark We all believe in the strength of our causes. The benefits of giving time or money to support a charitable campaign are always evident to its organisers; convincing someone outside of the effort can be a little...
Special to the Philanthropy Journal By Ajarat Eletu and Katherine Culley As a land-grant university, NC State is committed to providing students hands-on, highly-engaged learning opportunities AND to providing research that is of direct, practical use to the fields we...
Special to the Philanthropy Journal By Emma Rolader and Marshéle Carter Social media is an increasingly important communication tool for differentiating organizations and brands from one another. As a general trend, nonprofit organizations have stepped up to the...
Present a Strong Brand and Watch Donations Increase Special to the Philanthropy Journal By Meghan Moloney Brands are everywhere you look, from the name on your computer to the food you’ll eat for lunch. A brand is more than a logo, color scheme or writing style. It’s...
Special to the Philanthropy Journal By Ayan Ajeen and Marshéle Carter The saying “The world is at your fingertips” is true now more than ever. With a few clicks on the keyboard, we instantly have access to a global audience. Questions are answered. Curiosities are...
How often does this happen to you? You are in your office opening mail when the writing on an envelope catches your eye. Perplexed, you ask yourself, “Hmm, when did we start writing addresses like that?” Never? Mailing addresses in the United States have been written...
